As a leading Korea’s social commerce, the 'We Make Price' announced customer satisfaction managements as well as building a new company building, and develop the combine the total branding also re-new company identity. Setting the concept of the good feeling gift only for customer, we developed the corporate combining total brand communication that graphic motive on happy red stripe. Naming was changed from long and hard words “WE MAKE PRICE” to “위메프” and we design CI which is high readable and modern style of Korean font. Through this re-newel, enormous business organization could unite by one identity, the scatter service identity to a consistently corrected. In addition this raises the company and the service quality to a level higher.