W CAFE is reasonable priced coffee brand that only concentrated to customers and coffee, try to remove any price bubbles and brewed with the best beans to make delicious coffee. We set on “Coffee Standard” concept and worked to offer a new standard to coffee brands. Considered the cost and effectiveness as a coffee brand, and yet still try to come up with a design that balanced and moderated the confidence and specialty of coffee. Ranging from interior design to the coffee mug, we designed to offer for customers to feel the only W CAFE’s a unique moderation and modern sense. W CAFE shows the outstanding achievements in the take-out coffee market, and established a new standard in the brand coffee.